“Employee Engagement & Communication Research – measurement, strategy, action” by Susan Walker, published by Kogan Page
Whether you are already carrying out research among employees or planning your first project, “Employee Engagement and Communication Research” covers everything you need to conduct robust, reliable research. From a full-scale employee survey to specific subjects like communication, engagement, change or corporate social responsibility, this is your essential guide which covers all the tools, strategy and action to make your project a success.
It includes some great case studies and conversations with leading professionals in their field plus templates for you to use. Praise for the book includes:
Susan with Sir Robert Worcester, founder or MORI
Roger D’Aprix, ABC and IABC Fellow:
“Do yourself a favour and keep her book nearby for ready reference anytime you need to know what employees really believe.”
Greg Dyke, BBC Director General 2000-2004:
“Staff surveys can be extremely useful as a catalyst for real change”
Suzanne Peck, president IoIC and MD Sequel Group:
“Susan Walker - one of the most genned up and practical people on measurement that I know...here she goes through the essential steps from setting objectives for your measurement through to action."
Kathleen Waton, MS, freelance journalist, previously corporate communications manager
“Provides practical how-to information,…Those daunted by the field of research, will find Susan's book highly accessible and approachable.”
“Employee Engagement & Communication Research – measurement, strategy, action” by Susan Walker, published by Kogan Page.
Follow the journey of Susan’s book on her blog at: commevaluation.wordpress.com